Where Do Small Business Buyers Come From?

Before a small business begins the process of looking for a buyer for their business; they must first understand why they want to sell the business. I typically hear retirement for the main reason but I also see partner disputes, estate planning, burn out, and to many other interests. Whatever the reason a small business seller must commit to a process once that decision to sell is made.

I don’t want to discuss the process of selling a business but rather discuss the types of potential business buyers that are really feeding the small local markets. These buyers have access to more information and are becoming more sophisticated in their approach to buying a business.

Below are some examples of the categories of potential business buyers:

1. Retirees – There are over ten thousand individuals retiring every day in the United States. Many of the retirees want to remain active and/or do not have the financial security to retire. They have tremendous wisdom and knowledge and are quick at understanding a business with which they have an interest.

2. Business Competitors – As a small business owner, the thought of selling your business to a competitor with which you have competed with over the years is a difficult possibility to accept. However this group is typically y over looked, but may be the best possibility as expansion for them is always an option. They have the business knowledge and skills and most likely have the resources to acquire your business. The tricky part is to make sure that competitor is serious before disclosing confidential information. There are also synergistic buyers that may not be competitors but could benefit from the products and service your business may offer.

3. Family – Business owners will usually look at family members as a potential source of buyers. This may be done very early on for estate planning or later in the business life cycle as different family members express interest in working for the business. Also, extended family should be considered as a potential source. The issue with family members is that they may lack the capital to pay for the business and the conflicts that may arise for ongoing support. That separation of business and family may be difficult.

4. Key Employees – Your business is only as good as your staff and key employees. I see on many occasions key members of management may be the only option as if the business is sold to an external buyer, the key employees may not stay, making that sale difficult. Establishing clear line of communication with these group will create a better transition and potential exit strategy.

5. Money Buyers – These buyers are typically looking to buy a business strictly on some multiple of net cash flow of your business. They are the most demanding, most sophisticated and are hard negotiators. Some are looking to buy a job but most are looking for a return on their investment. For this group having accurate financial records is extremely important.

It is not easy to find the right buyer for your business to create a win/win scenario. It is self-serving but I highly recommend using n experienced business broker. In the Emerald Coast of Florida, my company, South Walton Business Brokers is the leader for connecting business buyers and sellers.

South Walton Business Brokers proudly serves local businesses in Walton County, Fl including: Miramar Beach, Sandestin, 30A, Santa Rosa Beach, Blue Mountain, Grayton Beach, Watercolor, WaterSound, Seaside, Seagrove, Alys Beach, Seacrest, Rosemary Beach, Defuniak Springs and Freeport.

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Seven Cutting Edge Strategies to Boost Your Business Profit and Potential

In a contemporary era during which the rise of globalism and the internet has made the world of business increasingly competitive, business owners who want to experience perpetual growth and expansion must be strategic and innovative when they develop plans to sell their goods and products. There are several strategies that business owners can employ to accomplish this objective, and seven of them appear below:

1. Social Media Marketing
Social media marketing is an incredibly effective way for a business to connect with prospective clients and improve its conversion rates. There are a plethora of social media marketing strategies that can be employed to accomplish this objective, including tweeting links to the business’s product pages via Twitter.

2. SEO
Internet marketing is an important and effective way to advertise your business goods and services in the online world. The central component that makes the internet marketing process efficacious is SEO-or search engine optimization. Although broadly defined, SEO is basically the process of implementing strategies that will help a business website or other media forms achieve page one ranking on the results pages of major engines like Google, Bing, Yahoo, etc. There are several SEO strategies that can be implemented, including great content creation, link building, keyword analysis, etc.

3. Blend Online/Offline Advertising
Both online and offline advertising are powerful mechanisms through which to advertise your business. To ensure that you make the most of each market sector, you can blend the two. For example, company leaders often take business cards to lectures, conferences, etc for business purposes. The next time you do this, consider the value of placing the url to your website and your e-mail address on the card. By doing this, you’ll be able to connect with prospective clients and/or business partners in multiple ways. As many people who have attained business consultation services know, the key to success in the world of selling products and services is being able to connect with people in more than one setting, and blending your online/offline advertising efforts enables you to accomplish this objective.

4. Volunteer
Volunteering is yet another effective strategy that you can implement to boost your business profits. Oftentimes, individuals who attain business coaching services are taught that some of the most profit-boosting endeavors are those that do not involve the intentional attempt to sell something. When you, your business partners, and your employees volunteer, you show the local community that you are genuinely interested in improving the quality of life for local citizens. In recognizing this reality, members of your local community will oftentimes be much more receptive to doing business with you. In many cases, those individuals who attain business success mentoring services are the most effective in utilizing this strategy because they attain the professional knowledge and wisdom necessary to make the most of this opportunity.

5. Hire A Professional
As many people who have attained business consultation services know, hiring a professional to help your business boost its profit and potential can be incredibly effective. This is the case for many reasons, including the fact that business consultation services often incorporate business coaching sessions that involve providing the client with the tools, strategies, etc necessary to engender results such as improved conversion rates or some other form of substantive return on investment. By attaining these types of business success mentoring services, your company can begin to get the highly specific, customized assistance necessary to take you from good to great.

6. Branding
One great key to making your business successful is the implementation of sound marketing principles. In order to attain business marketing success, you can make use of proven strategies such as branding. Although broadly defined, branding is basically the practice of using icons and images to create a singular, distinct image for a business’s goods and services. As many people learn in business coaching sessions, branding is an incredibly effective way to attain business marketing success for several reasons, one of which is that it provides prospective clients with a basic overview of the goods and services that you offer. Thus if you are interested in attaining business marketing success, this is a good strategy to implement. If you want to ensure that you implement this strategy successfully, consider the role that attaining business success mentoring can play in assisting you.

7. Promotional Products
Oftentimes, people who attain business consultation or business coaching services learn that giving away promotional products is one of the most effective strategies that can be utilized to build a business. The use of promotional products is efficient for several reasons, including the fact that the individuals who use the product offer the business owner a form of free advertising each time they do so. If you want to attain business marketing success through the use of this strategy, consider the role that attaining professional business success mentoring courses can play in assisting you.

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Building Your Business With A Purpose

Building my business has been a fun yet challenging journey. My Business journey began in 1998 and 15 years later, I have discovered that the only way to build a successful business is with a Purpose. In fact, I believe that a business without a purpose is a business that is destined to fail.

When I wrote my business plan, it was written with my purpose in mind and that was, “To provide High Quality Childcare.” In fact, my purpose was the glue that held the business plan together. Moreover, as I completed each section of the business plan, it was completed with my purpose in mind.

Building a Business on purpose, takes lot of planning, lots of energy and lots of focus. Most importantly, you must be willing to persevere… no matter what comes your way. Adversity seems to attach itself to every business with a purpose; however, you must stay focused and stay the course.

I must say, it is an awesome feeling to write the purpose for your business and see it in action! Are you ready to build to discover how to build a business with a Purpose? Today I am going to share with you some of the strategies that I used to build my business on purpose.

A business without a purpose is like playing basket ball without a ‘Rim”… it’s pointless!

Master Your Time. You must take some time at the beginning of every week and make a list of your business priorities. Be sure to add your most important duties at the top of the list. Delegate time wasters. As you do this… You will develop a sense of accomplishment for every week. Moreover you will become a master of your time.
Personal Development. If you are not growing as an individual, your business will suffer or if you have character flaws, it will show and could even destroy your business. I recommend that you read a personal development book 2-3 times a year, so that you are able to develop a mindset that will sustain not destroy your success.
Master Your Money. You must have a plan for how you will spend the money that comes into and leaves your business! Money is the life line of your business and you must learn how to manage it well. Only buy what you need, invest in your business on a regular basis and keep a close eye on your money.
Business Associates. Hang around other successful business owners. In fact, get an Accountability partner; someone who will hold you accountable for your business success. If you are hanging around millionaires… you will begin to think like, talk like, look like and eventually become, “A Millionaire.”
Evaluation system. Be sure to create an evaluation system for your business, to evaluate if you are really operating based on your purpose or if you are even accomplishing your business “mission.” As you evaluate your business, keep this in mind; Only use methods and systems that are working for you and stop doing what is not working.
Take some time for you! After working 5-6 days a week on building your business; take some time for you. I find that, the more rest that I get; the more productive I am on Monday morning. Also, plan to travel! I believe that travel is a great way to spark your creativity and give you new ideas for your business!
I challenge you to take a moment to reflect on the purpose of your business? Your purpose is your “why”; it is the reason you are in business, so be sure to never stop building your business with a purpose. In fact, as you focus on building your business with a purpose; you will attract to you what you need for your business and what you need for the business will come to you sooner than you think it will!

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Business and Brand Puns – How To Attract Consumers With Humour

Everyone loves a good pun.

There’s nothing better than making your audience and consumer instantly smile, or even chuckle, just by hearing or seeing your business’ name. It is an instant icebreaker, and lets the consumer know that you are a down-to-earth, approachable business.

However, we realise that not everyone feels the same way about the idea of turning a business or brand name into a pun. They might not work for everyone, and instead of attracting a consumer, it may well put them off a business altogether. Also, there is the possibility of causing confusion as far as different cultures and translations: if you want to appeal to a more international market, it is probably best to stay away from a brand pun.

Most adversity to business and brand puns is quite unfair though. Many businesses are thriving with business puns, and it makes some businesses reputable solely based on their name. So, if you are a non-believer of the power and attraction of puns, we hope to bring you round to our appreciation after reading this!

Free Promotion!
The promotion, reputability and publicity that all come from simply having a business name pun is undeniable, as well as ridiculously under-appreciated.

When your business has a funny (or punny!) name, people will definitely take pictures and share those images with their friends. Nowadays, that image will certainly end up online, on social media and possibly in a trending list article about epic puns from the UK.

Since all business goals revolve around gaining reputability and getting their business well known, this is definitely one way to do it. This is free promotion; you just have to make sure your phone number and business information is closely linked to your business name pun. For every person who clicks onto that image of your business name pun, there will be someone looking for what you do who will take note of your number.

However, in order to gain promotion and publicity from your punning name, you don’t have to wait and rely on others to draw attention to your business. For example, it can be a selling point for a promotion or competition on social media. You can offer incentives for everyone who has a picture taken with your funny sign, or use it as a way to encourage other puns or funny business names in another campaign.

Make it Memorable
Perhaps the most important, and valuable, fact of utilising a witty pun as your business name is that it is bound to be memorable. A pun makes everyone smile, laugh, or even groan (in a good way!), and this humour helps people remember. However, be careful, as one of the worst things to do for your business is choose a name that is spelt wrong in some way – even if it has been adjusted to fit a pun.

For example, you may remember an optometrist called “OptimEyes”, but would you necessarily remember how to spell it? It wouldn’t be harmful as a store, in order to gain attention on the street, however if people tried to Google the name, they may be searching many wrong spellings.

Alternately, spelling and having to explain your business names are always obstacles in naming your business or brand. Even if you name your business a relatively normal, plain name, you will get questioned on your choice. At least if you are explaining a punny business name, there is a story to go behind your decision. It is easier to explain “OptimEyes – eyes as in the ones we specialise in!”, rather than explaining how you came up with “Eyesify” and how exactly you spell that, or worse.

Asides from spelling, a main advantage of a punning name, rather than a made up or plain name, is that there will be a story that people will enjoy hearing, and undoubtedly remember. The funnier, and more unique, the pun and the story behind it: the better! Plus, even if there isn’t more of a story than “it rhymes / made us laugh”, your name will still be far more memorable as a pun.

Multiple Meanings
One useful advantage of utilising puns in your business name, or even tagline, is that you can be quite clever with it. You can use your business pun to mean many different things, and add different facets to your business and what you provide.

Of course, this isn’t possible for all puns, but there are a few gems that can get away with multiple meanings that can be attributed to your brand in a positive way. For example, there’s a cheese cake supplier (and we literally mean a cake – made out of cheese), who mainly supply stacks of cheese for weddings and special occasions, called C’est Cheese.

This is a great example of a pun with multiple layers of meaning that can all be attributed to the supplier in a positive way. Firstly, their name is cleverly chosen in French, meaning literally “it is cheese”, which is true, but they are also playing on the fact that they are being cheesy in our British associations of the word. Also, they’re playing on the fact that the French line rhymes with “say cheese”, as well as playing on the well-known French term “c’est chic”, meaning “it is stylish”. There are so many positive associations with the name, as well as the fact that you will remember it, making it a perfect pun.

Plus, even if the meanings are simple to understand, a pun will usually add an extra layer of meaning for your business. For example, we discovered a tile-laying business, simply called Bonnie Tiler. This is a perfect example of an easy pun that makes you smile with its simplicity. Of course, it plays on the famous singer Bonnie Tyler, whilst adding the extra facet of the business being bonny tilers (bonny or bonnie as in attractive and happy), which is an association you’d like to be known for as a business.

Overall, we think these positives and advantages of puns far outweigh any negative associations. Of course, brand and business name puns tend to work better for smaller businesses, mainly on a national level. However, there are many examples of bigger brands utilising puns in taglines or advertising slogans, rather than keeping them as permanently in their name.

Plus, some are so subtle that you may not even notice them at first: for example, Absolut vodka is infamous for its advertising campaign revolving around their name, such as “Absolut magic”. This is clever, as you don’t notice it at first, but they are using their name in order to describe their product and add positive attributes to it, playing easily on “Absolut/absolute”.

Therefore, no one can deny that puns are effective, and a good way to market your business or product. There is an acknowledgement that puns are cheesy, and they exist in a clever, ironic, self-aware comedic form as business and brand puns often. So, what’s not to like?

If you agree that puns are just lovely in brand and business names, or taglines, then we’d love for you to join in with our #PundayMonday! It’s simple – pick your favourite business pun that you’ve seen around, grab a picture if you can, and post it onto Facebook or Twitter with the hashtag #PundayMonday – and tag Bright Yellow Creative Group!

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Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

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What Are The Greatest Changes In Shopping In Your Lifetime

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.

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What We Have Here Is A Failure To Communicate

The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.

It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.

One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.

The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.

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